Everyone knows in the business world, you learn from failures, not successes. They don't have to be your failures, though. WIRED has a great article about Yahoo! trying to compete against Google in the pay-per-click advertising market. And failing — big-time.
The key takeaway: Great ideas, no matter how simple they might seem on the surface, are not necessarily simple to implement. In fact, a product's ease-of-use is usually inversely proportional to the complexity of the system driving the product. Simplicity takes more thought, not less. "Ads appear based on the words a person is searching." Piece of cake, right?
Respect the genius of simplicity and arrogance won't come back to bite you when it's time to deliver that quarterly report to investors ;)
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