This first post is full of....

ESPN football analyst Mike Ditka plugged Scott Tissue's Clog Clinic in an interview this morning with Colin Cowherd on ESPN Radio. My first reaction was "What.... ew." But I spent some time on the site, and I think it's brilliant. I hope Kimberly-Clark blows this campaign out, i.e. invests in a significant Super Bowl presence. I do think they're missing an opportunity by not having a can't-miss "Tell a friend" call to action on their home page, though. They also could have some fun taking it viral via a creative YouTube video. Maybe there's more, we'll see.