The Nintendo Wii has arrived (for some people). Since Nintendo has chosen to compete with Sony and Microsoft not on gaming horsepower but on gaming experience, it will be interesting to see how the battle for our living rooms pans out. Nintendo doesn't use focus groups when it develops new products, which I like. A focus group is a Band-Aid for a company that isn't in the habit of talking to and listening to its customers on a daily basis, a company that hasn't invested in smart people who carefully observe the target marketplace.
Rally's invited me to be in a focus group about 15 years ago, and in addition to sampling food they asked us some marketing-type questions. When they asked me what the name "Big Buford" brought to mind, I said "a big smelly uncle." A week later you could buy a Big Buford burger, and it's still on the menu today. I guess they were paying attention to the marketplace, too.
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